Roanoke Media Air Cleaners by Service Experts Heating & Air Conditioning Yes. Basic air cleaners can filter some of the dust, dander and pollen in your home, emphasis on “some.” But... media air cleaners are more effective when it comes to air filters, at a 95% efficiency level. Think of it this way: the sewer grate down at the corner is only good at preventing the larger branches from being sucked down by the rain water. The same is true for smaller particles…you know, the ones that would be wonderful to prevent from flowing through your HVAC system to the entire house: allergens, chemicals, some odors, etc. Basic 1” air filters might as well be the size of a sewer grate when it comes to their stopping power. Media air cleaners, on the other hand, can get the job done. The active surface of the media air cleaner filter is much larger than the basic, coming in at 10 inches. Basic air filters must be replaced each month, while media air cleaners typically last up to half a year. Selecting the right air filter for indoor air quality keeps pollutants in check and maintains a healthy environment that contributes to better health further along. Remember: Service Experts Heating & Air Conditioning offers quality equipment choices, knowledge and expert service—for all makes and models, 24 hours a day. Our experts will replace your sewer grate, er, your basic air filter, with a media air cleaner, so you can relax knowing you have the highest indoor air quality possible. Call Service Experts in Roanoke today at 540-302-8645 and let our experts chat with you about improving the air quality in your home.